Karolina Hobson talks Marketing on Expert Talk 9@9 - Expert Talk with TGo

Episode 37

Karolina Hobson talks Marketing on Expert Talk [email protected]

Marketing expert, Karolina Hobson understands that so as for these businesses round the world to search out their audience, there’s digital marketing magic involved. Successful entrepreneur, investor, and “social-selling” expert with over fifteen years of experience in sales, social media, leadership, and business solutions within the media, marketing, sales, and promotional material sectors. With of these feathers on her cap, she adds being a contributor to big media companies—Forbes, Newsweek, and Fast Company—to the lineup.

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Hey, everybody. Welcome to the show. You know where you are, the [email protected] With me TGo. And today we're going to talk about something that even TGo needs a little bit of help with. We're going to talk about how you can really use social media to expand and grow your business. We're going to talk about, you know,

author. I'm going to talk to you about one of the coauthors from my book I'm in Impact. We got so much to do, but she's the coolest person in the world. she's got the best hat collection. Karolina Hobson. Hey, Karolina, you out there. Hi TGo. Hi. Great to see you. I see you. It's so much fun.

Last time we saw each other was a couple of weeks ago, probably a month ago, by the time this airs and we were at Secret Knock and I tell everybody Secret Knock is like one of the coolest events I've ever been a part of. What about you? Did you enjoy it? Oh, I can't say enough. Good things about it. I feel like it was one of the coolest events too.

Just the networking, the people we were with getting to hang out together. It was incredible. It was incredible. And you know, w before we get into this interview, we got to talk about what's on your head, your hat, because you have the coolest hat collections. I saw you every day and I'm like, oh, look at this one.

Oh, look at that one. How did you get into, you know, other than you have the perfect size head, my head is way too big for hats. How did you get into hat collecting? You know what? I think it's a, it's a easy way to style up as an interview. It's an easy way to just add a little accent piece and it's,

it's kind of been something that's nice to throw on. And as a busy mom of three, it helps make me look more put together. Well, you gotta be the coolest Mom at the school. You're a mom of three. I did not know that I don't have that in my notes. How old are your kids? Let's say I Hi. Oh yes.

Hi kiddos. I have Ella. Who's 12, Grant. Who's 10, and Bridget, who is five years old. Wow. I would have never guessed. So you started having kids. What, when you were 15, Let's talk about Impact you and I are co-authors in the book with Jen DuPlessis, Impact. What did you think of that? How was that experience and was that your first experience of being an author or this is one of a hundred?

No, this is my first experience. And I thought it was so fun because how great, how many of the other authors were at Secret Knock that we got to connect with and collaborate and just chat. And it, it was my first experience with Jen. I'm so grateful that Jen and Greg invited me to be a part of it, and I got to meet great people like yourself.

And I really, really enjoyed being a part of the book. I've got to ask. I know we're in a little bit, we're going to talk about another project you've got coming up. We're going to talk about that in a minute, but you also are a contributor to Forbes. What does that mean and how do you do it? Yeah, Yeah,

no. Great question. Thank you. So I contribute to actually Forbes. I've added Newsweek and fast company recently, and I do business thought leadership articles for them. So anything that I can help to give thought ideas from what I've learned from other experts in the industry on how to help grow yourself as an expert, you know, sharing everything from sales,

marketing, leadership, people, empowering your team. I think those are all, you know, great platforms to help speak out on. And that's what I do primarily with those. Oh man, I think it's amazing. You know, I never thought I'd know people that, you know, we're contributing to things like Forbes and, you know, its is like,

that is huge. That is huge to me. You know, usually it's the local, you know, we have what the Nifty Nickel here in Vegas. No, I'm kidding. But you know, it's not that big of a platform. I know that when we were at Secret Knock, you know, you, you stood out in the crowd, not just because of your hat,

but you were actually interacting in the room. And I saw other people that kind of did this kind of sit and didn't get up and didn't mix. And that, what do you tell your clients and your friends about networking and how important it is? You know, I think networking and your network is everything. And that's actually, in my chapter on the book we wrote together on impact is one of the things that I talk about is your network and getting to know people.

And even when we teach the kids, it's not what you know, but it's who you know, and who you can be around and who can help you. So I think your network is your biggest asset. I think, you know, I love people through and through. I love learning from them. I love listening to stories. I love hearing about their lives.

And I think being at events like Secret Knock, that's something that I just really enjoy because I love being around others. Yeah. I think it's amazing. Now your specialty, I believe is social media and marketing. How did you get into marketing and social media and just understanding that beast, because it seems like every other day there's a new platform. There's a new technique.

I looked at my Facebook on my phone today and the buttons are in different places. How did you get into all of that? You know, I think social media is such a great way to reach your audience and kind of like what Dan Fleyshman was saying at Secret Knock. It doesn't matter if you have a big or small audience just having the audience that you have there,

you can really influence people in a great way and help people. So I think that's where I found the value of social media and marketing in general. I've always marketing. I loved studying. I, I did business management with marketing in college and it's just something so interesting to see how people react and or get so involved in social media is free marketing tool.

So in my prior role, I was sales and marketing director at a PR agency. And I thought it was so pretty. You have to learn the ins and outs of marketing and become an expert on social media if you want to help other brands. And so that was kind of always my goal. I've always had that personality. If there's something to learn,

like when I had a personal trainer, I decided to go get a personal training certification so that I could learn the backend. And that's where social media has been. For me. It was one of those things. I just wanted to learn the ins and outs of it and learn the game of social media. So as a small business or a speaker or an author or a combination thereof,

you know, Don King way back when used to say, there's no such thing as bad press, any press is good press, is it better to do nothing, do it wrong or hire the right person before you even get started in social media? I say, just do it. That's kind of always been my thing is I'll just do it and fail and mess up.

And then once you start to get better and better, I think there comes the time when you need to hire people. But with social media, I don't think there is a wrong way to do it. And back to just kind of what we learned at Secret Knock viewers prefer the less perfect and you get more engagement and kind of what we were talking about.

If you guys had a funny segment with bloopers, I think that would do so well because people love to see the realness instead of everything perfect and put together. And so with social media, especially I think the more real and organic you are and yourself, I think that's important, Man. I'm loving this. We got to have you come back. We got to talk about,

you got a great project coming up, but if somebody is listening right now, how would they get in touch with you? You can connect with me on LinkedIn Karolina, Hobson, Carolina, with a K or on Instagram, just at KarolinaHobson, no spaces And coming up in January. I think we've been flashing it across the screen. I'm not sure,

but coming up in January, you got a really cool project coming up. That's very important to you and close to your heart. What's that? Yes. I'm finalizing my book T.H.I.N., Rich and Happy. And then as an acronym for Tribe, Health, Intuition, and Network. So back to where we talked about the importance of networking, I speak to all of those things and it's actually in our Impact book as well.

So that the chapter leads into my book coming out. Well, I hope that you'll come back on Expert Talk. We can do a full interview and really go in about your book. I'm excited about it. Little jealous. I'm not in it. You know, I thought we were friends. I thought we were buddies, but you know, maybe the next time maybe we can,

I can come into your next book. I'm so proud of you. That is awesome. I love that. TGo As usual, Allen cuts us off. Hey, that was Karolina Hobson. You can reach her at KarolinaHobson.com. I'm going to get her to come back in January when the new book comes out T.H.I.N., Rich, and Happy. Yeah. I want to know more about that.

And as always, I hope you enjoyed this episode. I hope you'll come back next time I'm TGo and I'll talk to you next time.

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